Blogs - Colatch

Market Study: Influencer Marketing in India

Market Study: Influencer Marketing in India Growth Projections Influencer marketing is expected to grow by 25% in 2024, reaching INR 2,344 crore. By 2026, the market is projected to reach INR 3,375 crore, growing at a CAGR of 18%. Brand Criteria for Influencer Selection Top criteria for selecting influencers: engagement rate and quality of target […]